PropTech Ecosystem

Technologies that generate revenue in real estate

The only PropTech ecosystem for real estate developers in Eastern Europe. SaaS products, consulting and education to maximise your income.

Explore Products
Income. We Trust.
€3+
billion
project portfolio
60+
completed
projects
8
countries
of presence
20+
years of founder
experience
Trusted by leading developers
SAGAIntergal-BudDIM GroupPerfect GroupSeven HillsMisto KomfortuObject 1SegrexWK DevelopmentLEV DevelopmentRoyal HouseMURAPOLCORDIAASBUDUnited IndustriesONE DevelopmentYITSKANSKAEuropean VillageUDPGumbati SAGAIntergal-BudDIM GroupPerfect GroupSeven HillsMisto KomfortuObject 1SegrexWK DevelopmentLEV DevelopmentRoyal HouseMURAPOLCORDIAASBUDUnited IndustriesONE DevelopmentYITSKANSKAEuropean VillageUDPGumbati
About the Company

From consulting to a PropTech ecosystem in 7 years

M4U grew from a consulting firm into a provider of unique SaaS products for managing pricing and commercial processes in real estate.

We are the only company in Eastern Europe delivering systemic transformation of developer businesses — combining advanced technology, analytics and deep market expertise.

Technology makes money. That is not a slogan — it is our daily proof on projects worth €3+ billion.
20+
years of founder
experience in RE
60+
completed
projects
8
countries
of presence
€3+
billion
project portfolio
Products & Technologies

Full cycle: research → train → implement

Five technology products. Each solves a specific problem. Together — an ecosystem that maximises profit.

CRM Framework

CRM4U

Sales that delight clients and deliver profit to the company

A specialised CRM framework for real estate developers. Not built from scratch — a proven industry solution with real business results.

  • Client-centric sales methodology
  • End-to-end automation from lead to contract
  • Integration with Maxify.AI, AI agents, online chess board and interactive project visualisation
  • Platforms: Creatio, NetHunt
E-Doc
Telephony
E-mail
Messengers
CRM
AI-agents
AI-services
Tasker
Digital Catalog
Maxify
Analytics
HR
Market Intelligence

P/ARC

Analytical decision-making system for developers

Automatically collects data from 60+ open sources, evaluates the consumer value of a project across 20+ parameters and calculates a justified market price.

  • Location value assessment and competitive landscape
  • Calculation of a justified starting price
  • Price-to-value comparison with competitors
  • Analysis of project weak points
parc.com.ua →
Exclusively at M4U
250+
developers
800+
projects
220K
apartments
60+
data sources
Analytics

Data4U

Automated dashboards for CEO, CFO and Commercial Director. Sales, marketing, finance — in real time.

  • Plan vs. actuals and financial forecasts
  • Conversions, deal velocity, campaign ROI
  • Sales team performance analytics
AI Solutions

AI-Lab

Artificial intelligence integrated into your sales process. From chatbots to forecasting — AI works 24/7.

  • Chat agents and voice bots with CRM integration
  • Call analytics and buyer profiling
  • Sales forecasting
Flagship Product

Maxify — Europe's first dynamic pricing system for real estate developers

A cloud SaaS solution that analyses the "value vector" of every apartment — entrance, floor, view, room count, layout type, terraces — and optimises the price individually.

Over 8 years of development, Maxify has grown from an idea to a system repricing assets worth €1+ billion across 6 countries.

maxify.ai →
Maxify — dynamic pricing interface
+40%
price uplift on popular units
>4%
revenue growth
-20%
deal cycle time
-25%
discount size

How Maxify transforms pricing

01

Starting Prices

Rapidly calculates starting prices based on building characteristics and applies price differentiation

02

Demand Analysis

Shows popular and slow-moving apartment attributes to help manage inventory sell-through

03

Instant Repricing

Reprices in seconds, accounting for previous sales and target revenue metrics

04

Integration

Receives sales updates via API and pushes new prices to your availability board or ERP

4U Services

How much revenue are you losing to chaotic processes?

Six service areas. From building a sales system to automating pricing.

SERVICE 01

Sales System Development

A structured system that increases conversions and maximises revenue. Team training and process optimisation.

#SalesOptimization
SERVICE 02

Sales Digitalisation & CRM Integration

Process automation, AI assistants, interactive visualisation. Full digital transformation.

#CRMIntegration
SERVICE 03

Revenue Management & Commercial Strategy

Comprehensive revenue plan, pricing strategy, dynamic price management.

#ProfitOptimization
SERVICE 04 · EXCLUSIVELY AT M4U

Pricing Management & Automation

Maxify.AI integration, custom pricing management systems, ongoing support.

#DynamicPricing
SERVICE 05

Data4U: Automated Reporting

Revenue plans, plan vs. actuals, marketing ROI, real-time monitoring dashboards.

#DataDriven
SERVICE 06 · EXCLUSIVELY AT M4U

Market Intelligence: P/ARC

Location value assessment, competitive landscape, justified starting price based on 60+ sources.

#MarketIntelligence
Who We Work With

Your role defines your pain. We know every one.

M4U works with different decision-making levels within a developer organisation.

CEO / Owner

We maximise your revenue

  • The commercial block becomes manageable
  • Business transitions from chaos to system
  • Clear metrics instead of intuition
Commercial Director

Strategy instead of tactics

  • Digital processes instead of manual control
  • Data proves the case — no need to convince ownership
  • Predictable project profitability
Marketing Director

Optimise every euro

  • Higher lead generation efficiency through inventory management
  • Clear reporting via a configured CRM
  • Sales system built on project value
Head of Sales

We are your amplifier

  • Leads don't get lost in the process
  • Sales are stable and predictable
  • CRM works for you, not the other way round
Volodymyr Danylenko — CEO M4U
Founder

Volodymyr Danylenko

CEO M4U · Co-founder Maxify

20 years in real estate, including 10 in commercial management. The first in Ukraine to implement an automated intelligent price management system. 30+ completed projects with a combined value of €2.1 billion. Works with developers in Ukraine, Europe and Georgia.

30+ projects €2.1B total portfolio Co-founder Maxify Business School Lecturer
Education

Train your team to earn more

In partnership with Kyiv School of Development. Knowledge proven in practice on projects worth €3+ billion.

ONLINE COURSE · NOW ON DEMAND

Price Management in Real Estate

From setting starting prices to dynamic management and automation. Reducing illiquid inventory and maximising profit.

CEOCommercial DirectorSales DirectorAnalyst
ONLINE COURSE · 7 MODULES · 14 HOURS

Commercialisation Management in Development

How to turn chaotic sales into a system with predictable profit. Revenue model, price management, performance analysis.

Revenue ModelKPIAnalyticsBudgeting

How much profit are you losing every month?

Order an express audit of your commercial processes. We will show you specific growth points.